Lawyer Advertising Ethics Issues in a Web 2.0 World

Lawyer Advertising Ethics Issues in a Web 2.0 World: From Facebook to Second Life; Web Sites to Blogs

The IMA returns to Pittsburgh and Philadelphia, December 11 and 18 respectively (although he will be "live on tape" in Philly), for his annual one-hour Pennslvania Ethics marketing/ethics CLE for the Pennsylvania Bar Institute. This year's focus is on issues that go beyond the basic web site or blog--Google, Second Life, Facebook, MySpace, LinkedIn--just to name a few of the plethora of topics that will be covered in lightning fashion.

PBI Course Description:

If you’ve ever visited Facebook or MySpace, you probably never thought about the Rules of Professional Responsibility. The Internet continues to be a seemingly endless land of lawyer marketing opportunities. What started with web sites and e-mail has expanded to blogging, social networking sites and a variety of referral sources—some ethically sound, others questionable. This one-hour ethics potpourri program will examine online marketing and the related rules and opinions guiding lawyers through the maze that is the World Wide Web.