The IMA Corporate Counsel Survey
By Micah Buchdahl
Published June 24, 2003
IMA contacted corporate counsel and asked him/her to participate in this first IMA Corporate Counsel survey. The first one hundred responses were used in compiling and calculating the results.
The purpose of this survey was to help colleagues determine which resources are being used today and assist in helping law firms reach that audience and in-house attorneys reach the right resources.
Respondents were assured that their identities and answers would remain confidential. Also, that this information would be used exclusively on and for the IMA web site—which, of course, does not allow any type of advertising or vendor affiliations. In other words, no agenda!
Each answer is based on 100 responses to ten questions.
PLEASE CHECK OFF ANY OF THE FOLLOWING PUBLICATIONS THAT YOU RECEIVE AND READ.
Corporate Counsel 54
Corporate Legal Times 43
ACCA Docket 31
Chief Legal Executive 17
OTHERS 72
WHICH OF THE FOLLOWING WEB SITES HAVE YOU HEARD OF?
Martindale.com 99
Law.com 84
Acca.com 73
Corporatecounsel.com 67
Corpcounsel.com 51
Corporatelegaltimes.com 38
Findlaw.com 32
WHICH OF THE FOLLOWING WEB SITES DO YOU UTILIZE IN OBTAINING LEGAL INFORMATION?
Martindale.com 83
Law.com 71
Acca.com 49
Corpcounsel.com 22
Corporatecounsel.com 24
Corporatelegaltimes.com 14
Findlaw.com 08
PLEASE CHECK OFF ANY OF THE FOLLOWING STATEMENTS IN REGARD TO LAW FIRM WEB SITES:
I always use the web sites of law firms that I send business to.
64
I never refer to the web sites of law firms that I send business to.
38
Web sites are used as an evaluation tool in selecting counsel.
52
PLEASE CHECK OFF ANY OF THE FOLLOWING STATEMENTS IN REGARD TO ONLINE LEGAL RESOURCE WEB SITES:
I use online legal resource web sites to obtain legal information.
66
I read sponsored articles from law firms on legal resource web sites.
09
Online legal resource web sites make my life easier.
43
Online legal resource web sites influence my decisions in selecting outside counsel.
06
I READ E-MAIL NEWSLETTERS FROM LAW FIRMS.
Yes—54
No—46
I READ E-MAIL NEWSLETTERS FROM ONLINE LEGAL RESOURCE SITES.
Yes—31
No—69
I READ NEWS E-MAILS DIRECTLY FROM COUNSEL THAT I WORK WITH.
Yes—77
No—33
THE FOLLOWING ARE CONSIDERATIONS IN MY SELECTION OF OUTSIDE COUNSEL:
Cost—91
Relationships—94
Quality of Work—88
Past Experience—83
Availability—81
Service—74
Intangibles—21
Others—20
Firm Size—14
Location—5
HOW LIKELY ARE YOU TO SELECT OUTSIDE COUNSEL THAT YOU DID NOT HAVE SOME TYPE OF PERSONAL CONTACT OR RELATIONSHIP WITH?
Not Likely—87
Likely—6
Improbable but possible—4
Absolutely—3
BONUS QUESTION—PLEASE ANSWER AFFIRMATIVELY IF ANY OF THE FOLLOWING HAS INFLUENCED YOUR SELECTION OF OUTSIDE COUNSEL:
Print Advertising 18
Use of Extranets 1
Seen at Trade Show or Conference 7
Speaker at Trade Show or Conference 9
In-Firm Seminars (Incl. Breakfast or Lunch) 26
Dinners 32
Golfing Events or Related Activities 22
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