Another effective delivery of a firm message from a midsize firm with a large firm-quality site. I especially liked the short, tight synopsis that accompanied each attorney under the general listings. Same goes for the abstracts with the articles and events. Good use of color and design. Great photos. They better not be models or I’ll yank the review. You can feel “Florida” as you surf through.
Although still an elite presence, others have duplicated and flown past. The site itself is still colorful and well managed. However, I did feel like the updating had lost a step. The home page is still set out well, although the Martindale logo on every page reflected something small firms do. You are not that small. And on review day, the events page was empty. The great utilities, RSS feeds and other tools are still there. Another IMA favorite that needs a little kick in the butt to return to glory. In terms of marketing, no longer ahead of the curve, but still on-track.
I’ve shown this site to people who love it and people who hate it. You might guess I’m a fan—or it would not be here. You may recognize the design from their clever print campaign. They effectively integrate that design with a strong back-end system to be a little different in image and delivery—which can be tough to do in an industry (labor law practice) where so many firms do a nice job with marketing. I loved the “quiz yourself”, especially since I’ve always been a decent practitioner in regard to understanding employment law. However, I will not reveal my score. I need to dust off the text book, I think. It is nice to see a firm delivering content with a twist.
To understand the true value of this site, you need to have an understanding of the unique nature of the Delaware legal market, where three firms generally dominate—Young Conaway, Richards Layton and Morris Nichols. MNAT’s new site effectively conveys the right messages of who they are, what they do, but more importantly, why them? You get what you need from the contact and careers sections, the bios and the practice descriptions. The key with this brand new site will be the degree of updating and freshness, and the growth of business development content and concepts. But, finally, the right components are in place. Now if you could just get the owner of morrisnichols.com to cough up the domain name to you. If the price is right, make the purchase.
Moving out of the NLJ 250 list meant a review spot for another firm, but also a need to bump a firm from the small/midsize category. The class action specialists know how to use the Internet to effectively manage, build and get new clients for a slew of major cases. While some components of the site need a little work, the areas that are important for their end-users are not lacking in information.
