Whenever anyone asks me about anything related to lemon law, this is where they are sent. The site is crammed with content and information. Over the years, I’ve seen so many firms try and copy them—to no avail. Some have even resorted to jingles. “La, la, la, la”. They can sing, but K&S are the authority. My only criticism is that the site needs some reorganization—especially the home page.
While there are a few areas where the site could hit another level, the ability for this 25-attorney firm to deliver a solid, concise message online is excellent. The key word here is “concise.” A lot of pages have one to three well-written paragraphs. Just enough to get what I need. Not too much puffery and info that I could care less about. A good small firm presence for others to consider.
My challenge to firms like Durrani (as I said in the lemonlaw.com review) is to work on better integrating lots of content into a better-designed framework. The site continues to be in hyper-active mode with addition after addition of page and category. The trick now is not to necessarily scale it down, but tighten the organization. However, you’ve never slowed down…and for that you remain on the IMA list…by a whisker.
Whether there is a correlation between the growth of the firm and the growth of the web site, I do not know. However, when revisiting sites from the last IMA go-round, this was one of the few to show growth in both places. When you run your own show, you can be a little crafty and clever and unique—in ways you could not function in a big law firm or corporation (trust me on that one!). This online presence probably costs the firm very little in dollars, but a little time, thought and ingenuity will take you a long way.
I’m always accused of having a bias against solos in the IMAs. It is more that I can not start looking at every lawyer’s web site. I have a real job. I’m not some wealthy nut with time on my hands. So, I bring you a stalwart effort from Myrtle Beach, South Carolina. I love SC—spend a week in HHI every year. From the clever biblical domain (IMA does have a real name from the Old Testament) to the incorporation with a related SC trial law blog, being a solo personal injury lawyer need not be dull…online. And he can attest to the site bringing in something called revenue. Think about that.
