There are web sites to market law firms (which is where IMA is generally focused) and then there is what is truly considered “e-lawyering” in the profession. Richard Granat is considered by many to be one of the nation’s top e-lawyers, serving up law online in a variety of practice areas focused on the consumer—divorce, wills, name changes, etc. Does this make “my lawyer” a web site rather than a person? Or are you receiving the same legal services “automated” at a lesser cost? You can decide for yourself.
Utah is a beautiful place, and this firm’s site captures the true “look and feel” of the environment with an array of gorgeous photos. It took awhile before I realized that the home page photo credit to Clayton J. Parr referred to the senior member of the firm, which makes the use of the photos that much more special and impressive. A mid-size firm with a large firm presence.
There were a few annoyances, such as the splash page and the unnecessary opening of some additional browsers while clicking through, but the uniqueness of the look stood out. I loved the “sometimes outnumbered, never outgunned” theme. Think Wild, West West. Only, you are in Beantown. A different look and theme, combined with solid content, is refreshing. Nearly every firm I ever visit with say how “different” they are. They aren’t. This firm seems to revel in taking a different approach.
When law firms sit around discussing themselves (and they do), the talk is often about what is most important—the law firm as a whole, the practices, or the individual attorneys. The PL home page divides itself up into those three categories, with a brief description, so that whatever it is you think is most important, you go there. Of course, as to not invoke my wrath of having a static front, the headline news is on the left side. The site, while looking very sharp, does not suffer from any scrolling disorders, instead often invoking the “read more” link…allowing you to focus on what you want.
A top-drawer home page, with good layout, a rotating left and right side to highlight different practices and attorneys, and new “news” in the middle. The logo is top left, as it should be. Simple, organized navigation. Lots of above-average components, such as the careers site, the media info page and the registration form.
